Pejaten

One of the areas in South Jakarta dominated by villages and residential housing is Pejaten. This district has its own historical significance, particularly during the Mataram Kingdom era. Many believe that Pejaten served as a resting point for Mataram soldiers.

An archaeological artifact was once discovered in Pejaten, believed to date back to the Bronze, Iron, and Neolithic ages. This suggests that Pejaten could be one of the oldest areas in Jakarta. To this day, archaeologists frequently conduct excavations and research in Pejaten to uncover more historical relics.

The name Pejaten itself is thought to have originated from a village in East Java with the same name, sparking speculation that the Pejaten in South Jakarta and the Pejaten in East Java are somehow connected.

Today, Pejaten has developed rapidly. Various businesses have flourished in the area, proving that Pejaten is a strategic location for multiple sectors—including housing, hotels and accommodations, traditional markets, well-known shopping centers, retail stores, and office spaces.

Business in Pejaten continues to thrive, supported by the large population living in the area. It is also known that several Indonesian public figures reside here. The area has a reputation as a friendly and livable community.

As a strategic location, Pejaten is well-served by public transportation options such as Kopaja, Metromini, and TransJakarta. Online transport services are also easily accessible—simply book via an app and reach your destination conveniently.

These factors make Pejaten a strong candidate for business development. With its strategic location, businesses established here are more likely to grow and expand quickly.

If you plan to set up a business in Pejaten, you can easily find office buildings for rent through SewaKantorCBD, making the search process more efficient.

The Appeal of Pejaten

Pejaten is home to many residential areas, which creates a diverse consumer market. This is evident in the presence of Pejaten Village Mall, alongside traditional markets that cater to various income groups.

It is no surprise that many entrepreneurs choose Pejaten as a business location. Its strategic setting, close to residential neighborhoods, and the convenience of public transportation make it attractive for both residents and businesses.

Businesses in Pejaten can cater to different markets, whether targeting the middle or lower-middle class. A variety of business models thrive here—from essential goods and clothing to restaurants and real estate.

The area also features major family-friendly shopping and entertainment centers such as Pejaten Mall, which, despite being family-oriented, remains a popular hangout spot for young people.

With a wide range of businesses and a consumer market that isn’t limited to one segment, Pejaten offers entrepreneurs more flexibility in building their ventures.

Of course, each neighborhood within Pejaten has its own target market, and understanding these dynamics is key to succeeding in the area’s dense and diverse population.

Facilities and Infrastructure in Pejaten

When setting up a business, infrastructure is as important as location. Fortunately, Pejaten has complete facilities that support both residents and businesses.

As a densely populated area, Pejaten provides extensive infrastructure—from transportation and places of worship to commercial establishments. Numerous shops line its streets, alongside food stalls and restaurants.

Dining options are abundant, offering both international cuisine and Indonesian specialties. In addition, beauty salons, ATMs, banks, and convenience stores are all available to meet both personal and business needs.

Transportation is another major advantage. As mentioned earlier, Pejaten is well-connected through TransJakarta, Kopaja, Metromini, and Mikrolet services.

Here are some public transportation routes serving Pejaten Mall, the busiest shopping hub in the area:

• Kopaja Senen – Lebak Bulus
• Kopaja Pasar Minggu – Cipulir
• Mikrolet Pasar Minggu – Jagakarsa
• Metromini Blok M – Pasar Minggu
• TransJakarta Ciledug – Ragunan
• TransJakarta Pulogadung – Ragunan
• TransJakarta Ragunan – Kuningan – Monas
• TransJakarta Ragunan – Dukuh Atas

Online transport services (both taxis and motorcycle taxis) are also widely available, with many waiting at key points around Pejaten.

For those driving, Pejaten’s roads are wide and parking facilities are generally easy to access.

Office Rentals in Pejaten

Pejaten offers plenty of office buildings for rent, easily searchable through SewaKantorCBD. Options vary by grade and location, depending on your needs.

At least six office buildings are available in the Pejaten area, including:

• Graha Inti Fauzi
• Haery Building
• Graha Arsa
• Graha Induk – KUD
• Plaza Basmar
• Plaza City View

The segmentation of office rentals in Pejaten is diverse, serving industries such as food, fashion, and essential goods. This reflects Pejaten’s status as a densely populated area filled with housing and residential communities. Understanding the local market and consumer base is crucial before establishing a business here.